To understand the topic better and to help users protect themselves when they are dating online, Kaspersky Lab has undertaken a study into people’s online dating habits. An online survey conducted by research firm B2B International and Kaspersky Lab in August 2017 assessed the attitudes of 21,081 users aged over 16 years old from 32 countries.
This report outlines the responses of 6,458 online dating users from 30 of the countries surveyed (answers from respondents in China and the UAE have been excluded) regarding their online activity, including the types of devices they use, the kind of information they share, and any concerns they might have about online dating apps and services.
And, 51% of online daters admit to using a device that they use for work to carry out their online dating activities, despite the fact that they may be putting confidential corporate data at risk by doing so. So why are these people going online to start up relationships with others?
Certainly, online dating provides all the convenience of making it quick and easy to meet people.
Considering all of this, perhaps it’s no surprise our study found that as many as 32% of Internet users are dating online.
So, if one-in-three people out there are doing it, who is the typical online dater?
Is the profile crucial to the success of online dating? Many share photos of themselves or their loved ones this way – 15% using online dating have shared photos of their family publicly by displaying them on their profile and 17% have shared photos of their friends.
But the way we communicate, meet and express our love has changed dramatically since then, and when Pew Research Centre repeated the study ten years later, the number that considered online dating to be a good way of meeting people had grown to 59%.
This tech-savvy age group is likely embracing online dating as a way to meet interesting new people while balancing busy professional lives.
Meanwhile, people that class themselves as the head of a company or business owners make up a surprisingly large one-in-ten (11%) of the online dating population.
Interestingly, we also found that 31% of people that are married or living with a partner are using online dating.
Online daters are most likely to visit dating apps and services from Windows PCs and Android smartphones than any other type of device.