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Even if you choose not to have your activity tracked by third parties for advertising services, you will still see non-personalized ads on our site.

We've spoken to the experts to get their top tips on making your dating profile work for you. After all, it’s not always easy to big yourself up without sounding conceited or (even worse) desperate.

The tips got pretty specific in some cases: It’s 28 percent better for a male to refer to females as women rather than girls, and men who use “whom” get 31 percent more contacts from the opposite sex.

To bring you the best content on our sites and applications, Meredith partners with third party advertisers to serve digital ads, including personalized digital ads.

In short, we couldn’t have scraped all this data and derived this advice without the help of these talented data crunchers who are as dedicated to data analysis as we are.

Zohar Lazar Buried in all that data were some surprising facts about how to optimize your dating profile.

You can post your profile, use advanced search, send and receive messages absolutely free.

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You always have the choice to experience our sites without personalized advertising based on your web browsing activity by visiting the DAA’s Consumer Choice page, the NAI's website, and/or the EU online choices page, from each of your browsers or devices.

We even scoured the top 400 most popular Ok Cupid profiles—the hottest people on the site in ten US cities—to see what their profile pics could tell the rest of us about attracting a date.

We couldn’t have done any of this without the help of the data maestros at Match and Ok Cupid: Christian Rudder, cofounder and president of Ok Cupid, and Jim Talbott, director of consumer insights at

These guys and their data teams ran queries of all kinds and pulled spreadsheet after spreadsheet of information to try and answer our strange questions.

We also needed Ok Cupid to get permission from their users to enable us to publish those popular profile pics.