Number of dating websites in 2016

When it resonates with your audience in a genuine way, it can pay off.

Grindr’s top posts also were related to politics and LGBT rights.

Many of these publishers created content that was silly or used humor to sympathize with their readers’ search for love.Check out Bumble’s top post below: The post is relatable to the app’s audience of Millennial daters.It was a tongue-in-cheek poke at the struggles that women may face in online dating, and an acknowledgement that the brand recognizes their users’ challenges.Zoosk’s top link post shared the Former President Obama’s love story with the Former First Lady.For dating brands, social media can be a receptive platform for inspirational stories, especially those about celebrities. Some of its other top posts were success stories from those who found love.JDate only posted once, and Bumble posted the most frequently, with 50 posts.Video on Instagram continues to be outpaced by photo.Compare this with Grindr, which as the runner-up, only drove 19,000 engagements.This is a change from 2015, when Grindr didn’t publish anything to Instagram during this same period.The top photo, also from Zoosk, celebrated National Hugging Day.Whimsical holidays provide a relevant way for brands to join in on trending social media conversations.