When webcam models create their live webcasts, they perform the activity known as camming.
A third-party hosting website which transmits multiple webcam models' video-streams is known as a camming site.
And in the early 20th century sociologist Paul Cressey noted that within the hundreds of taxi-dance halls of America, "the traffic in romance and in feminine society" would become available when taxi dancers would offer their companionship and "the illusion of romance" for ten cents a dance.
Much of the success of camming owes to its ability to move beyond the borders of erotic video performance, and into the everyday social lives of camming customers, or fans as they are known.
Webcam performers are often highly entrepreneurial, and use mainstream social networking sites such as Twitter, Instagram, Snapchat, Skype, and Tumblr to build and maintain relationships with their customers.
But since camming only requires a video camera, broadband service, and computer, there has now been a power reversal and it is the female webcam performers who propel the industry while at home.
Todd Blatt, who once produced pornographic movies in California and has several Ferraris to show for it, declared: "If you’re the middle guy who has been eating off this industry for 20 years, it’s a big change.