By Judith Silverstein, Michael Lasky In addition to displaying a screen name, many online-dating sites allow you to display a phrase, called a tagline.
Some sites, such as Match.com, let you choose a long screen name and a long tagline.
Keep your audience in mind - If you are targeting women in their , this would be a logical thing to do.
Remember, try to think of what your target is - are you trying to get someone young and hip?
The sites that allow long taglines don’t always display the entire line in search results.
Sometimes only a limited number of letters gets posted on a search.
Your headline is the deciding factor as to whether or not someone will read your profile, and this will be your golden opportunity to capture the attention of potential cyber-suitors, therefore don’t waste it!
Use your header to tell something original—something only you might say.That option can be a bit overwhelming, though, so go with a relatively short name and focus your creative juices on the tagline. People who work in advertising agencies can make their entire career on just one tagline. ”) As in advertising, the key to a good tagline in online dating is In the world of marketing (which, in the end, is what online dating is all about), the goal is to reach the right customer, not every customer.If you try to be too creative with both, they tend to conflict and create a confused message. This goal is called strategic positioning, the process of defining who you are in a way that your customers understand whether they’re a good match for you.Do a search on your site to see which is more prominent — taglines or screen names. Likewise, in the world of online dating, your goal is to present yourself in a way that tends to attract the right kind of person, not every available prospect.The obvious first step is to think about the kind of match you want.‘These give a first impression and play a significant role whether someone reads further.So if you want to get ahead and have many or the right people look at your profile, have a catchy header. are phrases that you can write and add to your screen name.Search through the site, and analyze the headers that make you pause.Men should spend a couple of minutes browsing through the men's ads and read the headlines that are competing for attention. This will give you an idea of how to make your headline scream out for attention - head and shoulders above the rest!And like the story of the Emperor’s new clothes, people may not tell you. Most dating websites ask you to include a headline, which is the first thing along with your photo and screen name that others see about you.