Of course, this was the result under experimental conditions.
When a man decides to go after a woman who is rebuffing his advances, it may be more nuanced than the fact they like her unavailability.
In one study, male participants were told to phone up a woman who had been selected with a dating service and ask her out.
Half the time, the woman would be busy and dismissive until finally accepting, and the other half of the time she would enthusiastically accept the invitation.
Guess happily ever-afters also come with conditions for a few.
The actress in question grabbed a lot of eyeballs for dating this senior actor.
It sounds counter-intuitive, as you'd imagine most people would find comfort in a secure relationship.
But for some, the insecurity of not really knowing where a relationship is going feels familiar, and humans are creatures of habit.
Sure — to some people, both the people who only appreciate the thrill of the chase and the people who are a bit insecure already, so being aloof feeds on that insecurity," she said.
"But, if you're looking for a long-term committed relationship, then you want to be with the person who appreciates your ability to communicate your feelings, not withhold them." Playing hard to get could also mean you attract people who have an avoidant attachment style.